Ambrosia Treatment Center · 365-day Salesforce discovery
Where admits actually come from
Last 12 months · Strategic data for campaign planning · June 6, 2026
Top-line
Admits (365d)
1,011
63–122/mo range
Est. Revenue
$10.78M
$10,665 avg case
Out-of-State
18%
174 admits, $2.17M
Google Ads attribution
16%
165 admits with GCLID
Four strategic openings worth flagging
1. Out-of-state patients are higher value but barely touched by Ads. 18% of admit volume, 20% of revenue, $12,454 avg case (vs $10,580 FL). Yet only 28 of the 174 OOS admits (16%) had a GCLID. The OOS audience is showing up via referral / direct / SEO — we're not running ads to them.
2. Three states are organic strongholds with zero paid penetration. Georgia (10 admits, $164k), Maryland (9 admits, $132k), and Michigan (4 admits, $55k) had 0% Google Ads attribution. Massachusetts (15 admits, $244k, largest OOS market) had just 1 GAds admit. Pennsylvania (14 admits, $137k) had 1. Whoever's bringing them in isn't us — but we could be.
3. New York converts as well as Florida. NY had 41 opps → 32% admit rate. Florida had 1,874 opps → 40% admit rate. Other OOS states are at 17–21%. NY is the clear OOS expansion priority — the close rate suggests genuine interest, not tire-kicking.
4. The Academy (adolescent) is small but the highest-value program. 162 admits / 16% of volume, but $17,917 avg case ($2.9M revenue). No dedicated paid funnel today — Adolescent Landing Page campaign exists but isn't structurally segmented. Worth a dedicated Academy-only campaign.
Patient state breakdown
State
Admits
Avg Case
Revenue (Est)
% of Total
GAds Admits
GAds Share
FL
814
$10,580
$8,612,011
82%
137
17%
MA
15
$16,310
$244,649
1.5%
1
7%
PA
14
$9,833
$137,664
1.4%
1
7%
IL
14
$11,972
$167,603
1.4%
4
29%
NY
13
$12,729
$165,471
1.3%
3
23%
NJ
12
$9,448
$113,382
1.2%
1
8%
TX
10
$15,275
$152,749
1.0%
2
20%
GA
10
$16,416
$164,157
1.0%
0
0%
MD
9
$14,736
$132,624
0.9%
0
0%
SC
9
$11,211
$100,899
0.9%
1
11%
NC
7
$16,971
$118,797
0.7%
1
14%
LA
6
$12,300
$73,800
0.6%
1
17%
AL
6
$15,892
$95,355
0.6%
2
33%
VA
5
$17,245
$86,225
0.5%
3
60%
CA
5
$15,405
$77,025
0.5%
1
20%
MI
4
$13,894
$55,575
0.4%
0
0%
OH
4
$8,246
$32,983
0.4%
1
25%
NE
4
$7,614
$30,455
0.4%
1
25%
Other (24+ states)
27
—
~$257k
2.7%
8
30%
Red = zero or near-zero GAds share. Green = strong GAds penetration. The red rows are markets where Ambrosia is closing admits via non-paid channels and we're invisible.
State funnel — where does paid acquisition convert best?
State
Opps Created
Qualified Rate
Opp→Admit Rate
FL
1,874
96%
40%
NY
41
95%
32%
TX
42
98%
21%
GA
58
97%
17%
NY's 32% close rate is the closest any state gets to Florida (40%). Texas and Georgia get more opps but close at ~half FL's rate — suggests bigger info-shopper population. NY appears to send mostly serious intent.
Facility breakdown
Facility
Admits
Revenue (Est)
Avg Case
GAds Admits
Neuroscience Institute of FL
499
$6,394,304
$12,814
71
Ambrosia / Midwest Detox
329
$1,349,973
$4,103
68
The Academy (adolescent)
162
$2,902,951
$17,919
28
Singer Island
18
$358,406
$19,911
2
NRPA
3
$0
—
2
Neuroscience Institute of FL is the volume leader and revenue leader ($6.4M alone). The Academy has the highest average case value of any program. Singer Island is small but premium ($19,911 avg).
Program mix
By admit count
Detox
309
MH RES (Mental Health Residential)
281
NIA MH Res (Neuroscience Inst MH Res)
121
SUD Res (Substance Use Residential)
96
MH PHP (Partial Hosp)
77
MH IOP / NIA MH PHP
28 / 28
RES (generic residential)
20
SUD PHP / IOP
19 / 8
Other smaller programs
24
By length of stay
Full (residential/long-stay)
820 (81%)
Adolescent - Full
161 (16%)
Stabilization (short)
26 (3%)
Unknown
4
Insurance / payer mix
Insurance
Admits
Revenue (Est)
Avg Case
BCBS - FL
446
$3,957,825
$8,874
Cigna
127
$1,303,758
$10,266
United Healthcare
92
$1,320,368
$14,352
None / Unknown
57
$477,200
$8,372
Oscar Health
52
$801,601
$15,415
Aetna FL
31
$508,808
$16,413
BCBS - IL
21
$299,753
$14,274
TriCare East
17
$261,980
$15,411
UMR
16
$214,172
$13,386
ChampVA
12
$163,750
$13,646
BCBS - PA (Highmark)
10
$126,344
$12,634
BCBS - TX
9
$116,124
$12,903
BCBS - MA
7
$167,205
$23,886
BCBS-FL drives 44% of admit volume but pays $8,874 avg. Out-of-state BCBS plans (IL, PA, TX, MA) all pay $12,634+ and BCBS-MA averages $23,886 — highest of any payer. United Healthcare admits average $14,352. Out-of-state expansion isn't just volume — it's a margin lever.
Monthly admit trend
Month
Total Admits
GAds Admits
OOS Admits
Revenue (Est)
Jun 2025
76
15
14
$833,497
Jul 2025
65
9
12
$640,500
Aug 2025
74
14
9
$755,258
Sep 2025
101
16
13
$1,025,303
Oct 2025
122
17
13
$1,173,967
Nov 2025
87
17
18
$872,665
Dec 2025
71
19
16
$748,976
Jan 2026
63
3
17
$788,192
Feb 2026
78
9
16
$781,738
Mar 2026
90
13
23
$1,128,681
Apr 2026
85
22
11
$1,076,828
May 2026
86
15
9
$1,073,679
Jun 2026(6 days)
13
2
3
$106,350
Oct 2025 was the all-time peak at 122 admits / $1.17M. October-November also peaked on OOS (18 in Nov) and stayed strong through March (23 in Mar). Worth looking at seasonality for Q4 planning.
Lead source mix
Source
Admits
% of Total
Call
603
60%
Email
355
35%
Chat
27
3%
Web Form
12
1%
Rollover Rep
9
1%
Phone calls are the dominant channel by a wide margin (60%). CTM tracking is load-bearing — any gap in call attribution costs us a third of our admit signal.
What this suggests for June-July strategy
Stand up an out-of-state campaign cluster. Geo-targeted, English-language, message-matched to "travel for treatment." Priority states by current admit volume and conversion: NY, MA, IL, NJ, PA, TX. These states are already producing admits — paid presence captures the long tail that's currently invisible to us.
Specifically test GA, MD, MI, MA. Zero or near-zero GAds attribution but real admit volume. Either organic/referral is doing all the work (in which case paid is incremental), or there's an attribution gap. Either way: test cheap.
Build a dedicated Academy (adolescent) campaign. $17,917 avg case value, 162 admits/year, no segmented funnel today. Adolescent intent searches are different language ("teen rehab", "adolescent residential", "academy at ambrosia"). Worth a small targeted campaign with adolescent-specific landing page.
Target out-of-state BCBS plans in copy/landing pages. BCBS-IL, BCBS-PA, BCBS-TX, BCBS-MA all admit 7–21 patients/year at $12k+ avg. "In-network with [your BCBS plan]" messaging could be a differentiator the previous agency wasn't using.
Q4 calendar planning. Oct-Mar is the high-volume window historically. Budget should bias upward in Sep-Nov to ride the seasonal lift; the previous agency spent roughly evenly across the year and probably under-spent in peak demand months.
The call attribution stack matters more than the form stack. 60% of admits come from calls. The CTM rebuild work in the proposal is therefore the single highest-ROI tracking investment.