Ambrosia Reports

July closes with cost per qualified lead cut by more than half and 62% more leads reaching VOB on Queue, with the second half of the month carrying the gains. General Rehab now bids directly on VOB on Queue, Mental Health follows within the week, August holds at $85K with a ramp conversation next week, and a new $5K marijuana research study campaign goes live by Friday. →

The optimization is landing: six Google-attributed admits in the last seven days, four of them Mental Health patients found by non-brand searches after the July 14 bidding change. Mental Health's budget is restored, the VOB on Queue conversion signal is live in observation mode, Western New York joins the teen campaign, and July closes at the agreed $85K before the August ramp. →

Leaning into what admits: $750/day shifts from Mental Health to General Rehab, sixteen panhandle counties come out of the adult campaigns (with an interactive county map to propose more), the teen campaign's out-of-state launch set is agreed, and admissions run 24% ahead of June's pace with census back at 74. →

Halfway through July, the month has already beaten June: 31 Google-attributed qualified on $32.7K spend versus June's 28 on $74.7K, a record lead week, the adolescent campaign approved with dedicated budget and an out-of-state plan, and Mental Health's bidding graduated to qualified optimization. →

The rebuilt campaigns showed up: cost per Google-attributed qualified fell from $5,612 to $904 in three weeks, 17 Google-attributed admissions since June 1, and 9 of those patients are in care right now. →

This week: June closed out, the approved $75K July plan, General Rehab reactivated, landing page work, and the new weekly reporting cadence. →

Where paid stands: the bidding ladder progression, the measurement cleanup, the challenges we are working through, and the mid-July read point. →

This week: ramp progress, what changed, the non-brand pipeline, the conversion loop, and total lead flow in context. →

Last week: decisions and alignment from the strategy call, the foundation work, and the campaigns agreed for the month. →